A local concerts success primarily depends on how well the promoter and artists promote together. It’s the promoters job to properly stack a show and provide the artists with all the promotional material they need. It’s then both in the artists and promoters interest to collaboratively promote the show together. In the modern era of local shows there seems to be a lack of guidance in what promoters and bands should expect from one another, so I decided to list the things that have worked well for 1st Degree Entertainment shows.
I am in no way an “all-knowing” expert and hope the music community will join me in creating a standard “DIY” guideline for local promoters & bands to utilize. Once this article is release I will revise and update the suggestions everyone makes. Below is a sheet we will be handing out to all the bands we book in 2016!!


1ST DEGREE ENTERTAINMENT

CONCERT PROMOTION SUGGESTIONS

5 GENERAL SUGGESTIONS:
  • WE WILL NEVER FIRE A BAND FOR THEIR TURNOUT, BUT WE WILL FOR NOT BEING A TEAM PLAYER
    • It seriously takes seconds to help promote a show, so just get in the habit of doing it.
  • IT IS MANDATORY TO CROSS PROMOTE THE OTHER BANDS (THIS DOESN’T HAPPEN ENOUGH!!)
    • Your fans have probably already heard you play live before, but have they heard some of the other awesome bands you’re about to play with? That can be an extra bonus to hype up a show since the other bands will most likely fall into the same genre as you. Strive to be the awesome band that helps others no matter where you are in your music career. Anyone that’s too cool to help out is dead weight and the scene doesn’t need that.
  • STOP BRINGING YOUR FAMILY & FRIENDS (UNLESS THEY NORMALLY GO TO SHOWS ON THEIR OWN)
    • Your friends and family do not count as your fans and honestly, they are the biggest contribution to killing the overall vibe at a show. There is nothing worse than going to a show, getting lost in the music, and having randoms around you that don’t actually want to be there. It’s better to perform in front of 40 people that want to be at the show and get rowdy to everyone’s music rather than having 100 people that will gradually leave as each band performs. This kind of shit kills the vibe and takes the fun out of the show. Go to a house show and see the difference yourself.
    • ALWAYS TAG THE PROMOTER AND THE BANDS IN YOUR POSTS
      • This sets the standards for everyone to help out and will show others that you’re doing your part.
    • REGULATE ON ALL YOUR BAND MEMBERS TO PARTICIPATE
      • It makes a huge difference in the turnout of shows, be a team player, and assign each member a promotional job.

EVERYTHING LISTED BELOW IS INTENDED TO COLLABORATIVELY PROMOTE YOUR MUSIC AND THE MUSIC OF THE OTHER BANDS PERFORMING, THIS IS HOW WE PACK OUT SHOWS AND MAKE REAL FANS, SO HELP US MAKE A DIFFERENCE!

PROMOTIONAL BREAKDOWN:

It is the job of all promoters to follow the same structure on their company page, band and personal pages. The promoter also needs to have all promotional material ready in advance for this collaboration to work.

2 WEEKS BEFORE A SHOW:
  • FACEBOOK:
    • Update your personal and band banner to the event banner
    • Post the flyer on your personal pages
    • Post the flyer on your band page
    • Post the promoter’s event page on your band page (Assuming the promoter does their job and makes it)
    • Invite your band members to the promoter’s event page (This makes sure all the members see the activity)
    • Invite people to the promoter’s event page (If every band does this, it’ll look as if a lot of people are going)
    • Post a Youtube video with your band’s music onto the event page
  • INSTAGRAM:
    • Upload the flyer to your personal accounts
    • Upload the flyer to your band account
  • Extra
    • Throw a pre-party the week before
    • Hit up any shows coming up that are relevant to your genre and flyer
      • Passing out flyers should be done on a 1 on 1 personal level; talk to everyone
      • Randomly handing someone a flyer rarely makes anyone want to go to the show
    • Tweet the flyer on your personal and band accounts
1 WEEK BEFORE A SHOW:
  • FACEBOOK:
    • Re-post the flyer on your personal pages
    • Re-post the flyer on your band page
    • Re-post the YouTube videos of other bands performing on your personal accounts
      • Do this for the sake of helping out the scene; hopefully they return the favor.
    • Re-post the music promo video
      • The promoter should provide a video with 15 seconds of music from all of the bands performing
      • The promoter should include a link to the event page and online tickets
  • INSTAGRAM:
    • Re-upload the flyer to your personal accounts
    • Re-upload the flyer to your band account
  • Extra
    • Reach out to the bands you haven’t met before and break the ice
      • Making new band friends and introducing them to your fans will always lead to a better show environment
    • ┬áMake a fun custom promotional video with your band
      • You can use a regular video camera on a phone and set the mood for the overall night
      • Re-post the video on Facebook and Instagram
    • Have each of your band members text a minimum of 5 friends about the show
    • Ask your friends to be awesome and re-post the flyer on Facebook and Instagram
    • Invite photographers to come out to the event
    • Re-tweet the flyer on your personal and band accounts
Day Of The Show:
  • Extra
    • Snapchat the event
    • Post live performances of other bands and tag them
    • Talk to every single person there and make shows fun again
    • Make new friends and add them on Facebook and Instagram
    • Introduce all your band mates to all your new friends
    • Stay humble and have fun with everyone

It takes over seven touch points of promotion in order for a person to remember something. Utilizing the suggestions we came up with will not only surpass seven touch points, but it will help every single band you’re performing with. We know it’s a bit tedious, but this the extra effort from all bands collectively brings a lot of extra people to a show. I know I don’t know everything so I highly suggest everyone to leave their feedback and contribute to the updated article I plan on releasing. Please share and help me come up with a solid guideline for local artists.

Andre Giovanni